How To Define Your Marketing To Attract High Paying, Lifelong Clients.
When it comes to marketing they are 3 questions you need to ask yourself. Who are you? What do you do? And why are you doing it? Without truly understanding these things about yourself and the identity of your brand you will get lost in the shuffle of the Internet.
Question 1: Who are you? Defining who you are is the way we can better brand ourselves to attract the right customers. What 3 words define you? Ask everyone you know especially your clients so you can find out how you are really viewed and get to know why people actually want to work with you. Childhood – Start from the beginning – What made you who you are?
Question 2: What do you do? What is the transformation you are giving to people. What is the concrete result? People want something tangible that they can see if changing their lives. They want to know that they are getting their money’s worth as well as an ROI on the time they invested.
Question 3: Why are you doing it? People may pay for one thing but what they are really buying is you. Your why has to be bigger than any hater on social media. To push you forward and attract more of your ideal customers. They want to be tied to a grander vision. Something bigger than themselves. We all seek purpose and meaning and your ideal client will happily pay you in time and attention of your why matches up to theirs.