Experienced operators, executives, founders, authors, and speakers. Successful on paper, short on time, with plenty lived already. You know your work. You just cannot see which parts of it are the story.
One guided interview, in five weeks.
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01
Origin
Why you do what you do. The turning points, the years before the work, and the moments you think do not count. You finish the week with a core story draft.
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02
Villain
Name what your audience is up against, what it cost in real numbers, and the lie it tells. The villain is a system, a belief, or a gatekeeper role. It is never a real person.
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03
Ideal Customer
Who you serve, built from who you were before. Your best real customer, the bad fits to watch for, and a day before and day after sketch in the customer’s own words.
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04
Magic and strong stories
Your method in plain steps, plus 8 to 12 stories mined from your own life. Each one gets a hook, the lesson, and where to use it: a post, a talk, a sales page, an email, a sales call.
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05
Prophecy and the full compile
The future you see coming and are willing to say out loud. Then the complete Brand Story document: your core story in 150 words and in 50 words, your villain statement, your ideal customer, your method, your prophecy, and your top 5 stories with hooks.
Across all five weeks you keep two living documents. A Brand Story Bible and a Story Bank, logging every moment that surfaces: when it happened, where, what it cost, what you decided, and what it proves.
Paste the prompt once into ChatGPT or Claude and save it as a weekly task. Come back to the same conversation each week so your answers carry over. Each session asks 2 to 3 questions at a time. Short honest answers beat polished ones. Plan on 20 to 30 minutes a week.
First it asks three things: personal brand or company brand, what you sell, and where you will use the story first. The whole interview adapts to that. Any gap gets marked [NEEDS: …] instead of the AI inventing a fact.
Build Your Offer finds the offer. BrandStory finds the story that sells it. It sits above Build Your Offer ($17) and below the live program ($297) on the shelf, and it works on its own too. If you already have an offer and your story still sounds like a resume, start here.
BrandStory
$97, one time. You get the full prompt file and the Brand Story document template at the end of it.
Get BrandStory, $97Secure payment by Square. Your download is on the next page after checkout.